Global Chair of Technology Practice, Burson-Marsteller
Rowan Benecke is the Global Chair of Burson-Marsteller’s Worldwide Technology Practice. In this role, Rowan is responsible for the overall strategic direction, business management, client relations, and team development of the agency’s Technology Practice across offices in North America, Latin America, Europe and Asia. Rowan specializes in partnering with senior executive teams at leading, global companies to change perceptions of their brands, customers, and products within the context of macro and micro technology shifts that drive global business.
Rowan has more than 20 years of experience developing award-winning strategic communications programs for leading consumer and technology brands in the United States, Asia, and Europe. In 2015 Rowan was named one of “The 100 Most Influential Tech Agency PR Executives Globally” by Hot Topics, an online community of technology leaders. In 2016 Burson-Marsteller won a Silver Sabre Award for “Thought Leadership in PR” for the firm’s On-Demand Economy Survey, a year-long project for which Rowan was the team leader. Rowan previously held executive management roles in North America, EMEA and APAC with other leading global agencies while living in Chicago, Hong Kong, Madrid, New Delhi, New York, San Francisco, Seattle, and Sydney. Rowan is now based in New York City.