Tell Wendy's to get with the program and ensure slavery is not in its tomato supply chain

Wendy’s: help end slavery in Florida’s tomato fields


“Antonio Martinez stood in the hot sun, exhausted from a cross-country journey, and waited. Just 21 years old, he had travelled from Mexico to the U.S. with the promise of a well-paid construction job in California. But now he stood in a field in central Florida, listening to one man pay another man $500 to own him.”1

Just a few years ago, stories like Antonio’s were frighteningly common. The situation in the U.S. tomato industry was so bad that one federal prosecutor called Florida “Ground-zero for modern slavery” but now we’re on the verge of eliminating slavery in Florida’s tomato fields.

That’s because the Fair Food Program has made historic progress in tackling forced labor and exploitation on Florida’s tomato farms. A massive 90% of growers have already joined the Fair Food Program, an initiative with a proven track record in fighting modern slavery. And four of the five biggest U.S. fast food giants have signed the Fair Food Agreement, investing in the fight for a slavery-free agricultural industry.

But one company stands in the way of progress: Wendy’s2 refuses to join the Fair Food Program to ensure slavery is not in its supply chain. If Wendy’s follows the lead of McDonald’s, Subway, Burger King and Taco Bell, their immense purchasing power could help bring the last 10% of farms to the table and ensure the tomato industry never sees another case of modern slavery.

Call on Wendy’s – the final fast food hold-out – to help end slavery forever in Florida’s tomato fields.

Campaign updates

2 April 2015: The Coalition for Immokalee Workers has combined creative, on-the-ground actions with cutting edge online organising to win Fair Food Agreements with eleven multi-billion dollar food retailers, including the four largest US fast-food companies. [1]

However Wendy’s has still not signed up to the Fair Food Programme, which means that we can’t guarantee that their tomatoes are slavery-free. So please take a moment to keep up the pressure on Wendy’s to take action.


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Our partner in this campaign:

Coalition of Immokalee Workers

The Coalition of Immokalee Workers (CIW) is a worker-based human rights organization internationally recognized for its achievements in the fields of social responsibility, human trafficking, and gender-based violence at work. Built on a foundation of farmworker community organizing starting in 1993, and reinforced with the creation of a national consumer network since 2000, CIW’s work has steadily grown through three initiatives: the Fair Food program, Anti-Slavery Campaign, and the Campaign for Fair Food.

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