Meghan "Markle Sparkle" Sells Out Slavery-Free Jeans -

Meghan “Markle Sparkle” Sells Out Slavery-Free Jeans

  • Published on
    November 14, 2018
  • News Source Image
  • Category:
    Forced Labor, Supply Chain
Hero Banner

When Meghan Markle wore a pair of “slavery-free” jeans during her royal tour of Australia last month, it set off a surge in sales for Australia-based Outland Denim, the company behind the ethically sourced and produced product.

It also proved that the public does have an appetite for buying goods free from modern slavery.

Founder of Outland Denim, James Bartle, said the company was completely surprised to see Markle wearing their jeans.

“(She) made it okay to wear an ethically-made brand to the world … we can’t put a value on that,” he added.

Thomson Reuters Foundation reports:

Australia-based Outland Denim employs dozens of survivors of human trafficking and modern slavery and other vulnerable women in Cambodia to make its $200 (150 pounds) jeans that are stamped as ethically sourced and produced, and environmentally friendly.

Founder James Bartle said his social enterprise – a business seeking to make profit while doing good – set out from day one in 2011 to know exactly where their materials and workforce came from – which had meant limited quantities and higher prices.

“Every brand must stand for something. The public are sick and tired of marketing,” he said.

“We wanted to create a sustainable model – to give genuine power to people to change their future through employment.”

Still, researchers and activists say very few companies can categorically claim that their goods are “100% slavery-free.”

Experts warn that many companies sign up to anti-slavery schemes or rely on codes of conduct instead of directly dealing with workers in their supply chain, ultimately failing to stop abuses.

Andrew Crane, an academic at Bath University, noted that “[Being slavery-free] is very hard to prove, any such claims cannot be trusted by consumers.”

“Maybe we don’t need companies to say they are slave-free…but that they are trying to be and doing everything they can to achieve that.”

Freedom United is interested in hearing from our community and welcomes relevant, informed comments, advice, and insights that advance the conversation around our campaigns and advocacy. We value inclusivity and respect within our community. To be approved, your comments should be civil.

stop icon A few things we do not tolerate: comments that promote discrimination, prejudice, racism, or xenophobia, as well as personal attacks or profanity. We screen submissions in order to create a space where the entire Freedom United community feels safe to express and exchange thoughtful opinions.

1 Comment
Most Voted
Newest Oldest
Inline Feedbacks
View all comments
4 years ago

Delighted…Hopefully this attitude will spread. It has long been needed!

This week

Ireland’s noteworthy anti-trafficking framework

13 September 2023, a report by the Human Rights and Equality Commission of Ireland (IHREC) on recommendations to the government for improving its methods for supporting victims of human trafficking was released. The report revealed that from 2013 to 2022, 55% of victims were trafficked for sexual exploitation, 38% were trafficked for labor exploitation, and for the first time, suspected trafficking for organ removal was recorded. Shortly after the

| Thursday September 14, 2023

Read more