Direct Trade and Fair Trade

“Many brands are frustrated by fair trade certification, and let me be very clear, it is certification, not fair trade they are frustrated with. There is a social movement to change the way we trade globally, allowing small-scale producers to participate and thrive, and to provide social services locally in impoverished producer communities that are not provided by local or federal governments. That social movement is called fair trade and it is alive and strong. It is fair trade certification that is broken. Fair trade is more than a logo or a brand, it is a movement to strengthen communities.”