Red Sand Project -

Red Sand Project

red sand project

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Red Sand Project is a participatory artwork that raises awareness of vulnerabilities that can lead to human trafficking and exploitation.The Project was started by artist and activist, Molly Gochman at Art Basel, Miami in December 2014.

Red Sand Project has been used by people and organizations of many backgrounds — from students and educators to businessmen to nonprofits, from law enforcement to survivors, from celebrities to parents. We invite anyone interested in helping raise awareness of these issues, in learning more about them, or in getting involved to participate.

How do you participate? Simple. You pour red sand (provided in a toolkit you can order on their website) in sidewalk cracks and take a photo of it to post to social media using the hashtag #RedSandProject. That’s it! We also encourage people to use chalk to write the name of the project, to host events, and to generally spread the word about the issue– but that is up to you!

Chip in and help end modern slavery once and for all.


Freedom United is interested in hearing from our community and welcomes relevant, informed comments, advice, and insights that advance the conversation around our campaigns and advocacy. We value inclusivity and respect within our community. To be approved, your comments should be civil.

stop icon A few things we do not tolerate: comments that promote discrimination, prejudice, racism, or xenophobia, as well as personal attacks or profanity. We screen submissions in order to create a space where the entire Freedom United community feels safe to express and exchange thoughtful opinions.

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