Founder + CEO, Brooks Bell
An established leader in the emerging industry of conversion optimization, Brooks Bell, started a firm to help bring a data-driven mindset to digital marketing departments, and it soon became a leader in the industry. Today, her goal is still to help companies using advanced analytics, optimization and personalization strategies. The Brooks Bell team has generated more than $500 million in value for industry leaders. Brooks has been featured in publications including Inc. Magazine, Forbes, Washington Post, and Techonomy. She spoke at the 2016 Democratic National Convention and has moderated events for Bill Clinton, venture capitalist Chris Sacca, and Chelsea Clinton.
Brooks co-founded HQ Raleigh and ThinkHouse Raleigh that both help empower, foster, and cultivate companies that produce long-term job growth and positive social impact. Dedicated to social issues, she is a board member of Freedom United as well as Digital Analytics Association and the Raleigh Chamber of Commerce. She also served as president of the Entrepreneurs Organization. A native of Alaska, Brooks earned her B.A. from Duke University in 2001.